Project Introduction
Asan Doosh is a company active in the field of sanitary faucets and building sanitary fixtures; it has expanded its operations with the aim of manufacturing and supplying products in this sector.
According to information on the website, the Asan Doosh factory was established in 1999, and in 2006, it began manufacturing and importing various sanitary fixtures and building accessories under the brand name “Asan Doosh” at the Abbas-Abad Industrial Estate.
The goal of this project was to create a specialized and well-structured online store to showcase Asan Doosh products, provide technical information, deliver a seamless shopping experience, and establish the necessary infrastructure for SEO and content marketing development.
Project Challenge
The website of a brand operating in the faucet and bathroom fixture sector must be able to showcase various products to users, providing appropriate technical and visual information.
On the other hand, when selecting products such as shower columns, users typically consider factors such as product type, material, color, dimensions, features, build quality, and ease of installation.
Therefore, the website’s structure had to be designed in such a way that, in addition to showcasing the products professionally, it also enabled users to compare and examine them.
Key project challenges
- Creating a specialized online store for easy shower products
- Proper product categorization
- Creating dedicated pages for products
- View product technical specifications
- Creating a simple path to access products
- Optimizing E-commerce Pages for Search Engines
- Establishing appropriate infrastructure for the development of specialized content
- Preparing the site for SEO development and attracting organic traffic.
Implementation Strategy
In the execution of this project, the website design did not focus solely on the store’s visual appearance; rather, information architecture, user experience, product structure, and SEO were considered in an integrated manner.
The project strategy was shaped around four main pillars:
1. Information Architecture and Product Categorization
Asan Doosh products have been organized into specific categories so that users can access their desired products more quickly.
In the site’s current structure, products such as single-function and dual-function showers are offered, with relevant information and options provided for each product.
In addition to improving the user experience, this structure creates a favorable foundation for developing category pages and targeting relevant keywords.
2. Design and optimization of product pages
One of the key aspects of the project was creating dedicated pages for the products and providing practical information about each one.
For example, various products—such as the Asan Doosh shower riser sets in the Fantasy, Zagros, Tenso Round, and Fine Silver models—are featured on the website.
On the product pages, information such as:
- Material and composition
- Color scheme
- Dimensions
- Technical specifications
- Installability
- Product Type
- Product Features
It is provided to users.
For example, specifications such as the use of brass pipes, PVD plating, brass showerheads and hand showers, and easy installation are listed for certain models.
3. On-Page SEO and Content Structure
Regarding SEO, the project focused on establishing a structure that would allow the site’s product and category pages to be correctly understood and indexed by search engines.
The measures in this section include:
- Optimizing page structure
- Structuring titles and headings
- Optimizing product page content
- Structuring Product Descriptions
- Optimizing Category Pages
- Establishing a thematic connection between pages
- Internal linking
- Preparing pages for content development
- Establishing a suitable infrastructure for product SEO
The goal was to treat SEO as part of the site architecture, rather than as a separate step following the design phase.
4. Development of specialized content
One of the key potentials of the Asan Doosh website is the ability to use content marketing to address user needs and attract an audience from search engines.
In the articles section of the site, topics such as:
The Importance of Choosing a Showerhead, Selecting the Right Showerhead for Low Water Pressure, and a Showerhead Buying Guide
They have received attention.
This structure can be further developed by creating more specialized content regarding various types of faucets, showerheads, shower columns, bathroom fixtures, and product selection guides.
Services Performed in the Project
Design and Development of an Online Store
Design and development of a retail structure to showcase and offer Asan Doosh products.
Information Architecture Design
Establishing an appropriate structure for product categorization and enabling quick user access to desired products.
Product Page Design
Creating dedicated pages to introduce products and showcase their features and technical specifications.
On-Page SEO
Optimizing page structure, content, headings, internal links, and elements affecting on-page SEO.
Product Content Optimization
Structuring and optimizing product information with a focus on the needs of users and search engines.
Content Management and Publishing
Preparing, uploading, and publishing products and website content.
Development of the content structure
Establishing a suitable platform for publishing specialized articles related to the brand’s products and field of activity.
User Experience and Purchase Journey
In the store’s design, the path for the user to access the product was of particular importance.
The site structure allows the user to navigate via the path:
Product Category → View Products → Review Specifications → Select Suitable Option → Proceed to Purchase
Access the desired product.
Features such as site search, a wishlist, a shopping cart, user accounts, and quick product view have also been incorporated into the store’s structure.
This structure helps users examine different products more easily before making a decision.
SEO-First Approach
One of the project’s key principles was establishing coordination among website design, product pages, content, and SEO.
The overall structure of the project was shaped based on this path:
User Need → Product Search → Category Page → Product Page → Technical Information → Purchase Decision
Alongside the commercial pages, the articles section is also intended to serve as a content channel for attracting users who are still in the research and evaluation stage.
This model enables the website—beyond merely selling products—to become a specialized source of information on bathroom fixtures and sanitary faucets.
Project Outcome
The project resulted in the creation and development of a specialized online store for the **Asan Doosh** brand, integrating product showcases, technical specifications, product categorization, user experience, and SEO infrastructure.
The established structure enables the gradual expansion of the store through the addition of products, new categories, and specialized content.
Key project achievements
- Design and development of Asan Dosh online store
- Creating an organized structure for products
- Designing dedicated product pages
- Providing technical and practical information
- Optimizing Page Structure for SEO
- Creating a proper internal linking structure
- Establishing infrastructure for specialized content development
- Improving the user path to products
- Creating a suitable foundation for the continuous development of SEO
Project Specifications
Project Name: Asan Doosh Website
Industry: Sanitary Faucets and Building Sanitary Fixtures
Project Type: E-commerce Store
Services Provided: Web Design, SEO, Content Optimization, and Publishing
Project Designer and Developer: Mohammad Reza Taghizadeh
Project Status: Active and Online
