Project Introduction
Negareh Design is a company active in the fields of design, printing, and the supply of printed products and business essentials; by launching its online store, it has created a platform for showcasing and selling its products online.
Given the nature of the business and the diversity of its products, the Negareh Design website required a structure that—while ensuring a simple and seamless shopping experience—would also facilitate the showcasing of a vast array of products, product categorization, and the expansion of site content.
In this project, the focus was on creating and developing a structured, user-centric online store that is ready for SEO expansion.
Project Challenge
In online stores specializing in printing and promotional products, users typically require information—such as product type, dimensions, quantity, intended use, and product features—before making a purchase.
On the other hand, product diversity makes information architecture and proper categorization highly important.
The Negareh Design store also offers products such as mailing labels, packaging labels, thank-you cards, and other printed items across various categories.
Therefore, one of the project’s key objectives was to create a structure capable of displaying various products to the user in an organized manner, while simultaneously providing the necessary capacity for SEO and content development for the store.
Key Project Challenges
- Creating a suitable structure for an online store
- Organizing Products and Categories
- Optimizing product pages
- Providing practical and understandable information about products
- Creating an effective path for product search and selection
- Optimizing site structure for search engines
- Establishing a suitable infrastructure for developing website content
- Regular management and publishing of products and content
Implementation Strategy
In this project, the store’s design did not focus solely on aesthetics; instead, the site’s structure was developed with a commercial, user-centric, and SEO-first approach.
The project strategy was based on four main pillars:
1. Store Information Architecture
The store’s products and content have been organized into a structured layout so that users can find the products they are looking for more quickly.
In the store’s current structure, categories such as value packs, cellophane, envelopes, and ribbons have also been included.
In addition to simplifying the product search process, this type of structure enables the development of category pages and the targeting of relevant search terms.
2. Optimizing product pages
One of the key parts of the project was optimizing product pages for users and search engines.
Information for each product was structured so that the user could view its key specifications before making a purchase.
For example, the product page for the green thank-you card provides information such as the quantity per pack, dimensions, the fact that it is double-sided, and its intended use.
This type of structure helps users make purchasing decisions based on more accurate information, while simultaneously creating content that is understandable to search engines.
3. On-Page SEO and Content Structure
In the SEO phase, the project focused on establishing a sound and scalable structure for the store’s pages.
The measures taken include:
- Optimizing page structure
- Setting the title and headings
- Optimizing product page content
- Structuring Product Descriptions
- Category Optimization
- Establishing a thematic connection between pages
- Internal linking
- Preparing pages for content development
- Optimization of indexable content
The goal was for the store not merely to serve as a showcase for products, but also to possess the necessary infrastructure to attract organic traffic from search engines.
4. Product Management and Publishing
Given the nature of the store and the variety of products, the process of registering, configuring, optimizing, and publishing products was also part of the project.
In this process, product information—including the title, description, category, and other required elements for product pages—was configured and published.
This ensures that future store expansion is also carried out using a defined and repeatable structure.
Services Performed in the Project
Design and Development of an Online Store
Establishing and developing a store structure focused on showcasing products and creating a seamless purchasing journey for users.
Information Architecture and Product Categorization
Organizing products and categories to facilitate faster user access and establish a suitable structure for SEO development.
On-page SEO
Optimizing pages, content, headings, internal structure, and inter-page relationships.
Optimizing product pages
Structuring product information and optimizing page content for users and search engines.
Content Creation and Optimization
Creating and optimizing page content, focusing on user needs and SEO goals.
Publishing products and content
Registering, formatting, uploading, and publishing website products and content.
Internal linking
Establishing logical connections between products, categories, and related pages to improve accessibility and the site’s internal structure.
SEO-First Approach
One of the project’s primary goals was to establish a platform capable of generating greater capacity to attract users from search engines over the long term through the development of products and content.
The project structure was shaped based on a specific path:
Keyword and user intent → Relevant category → Product page → Supplementary content → Internal linking → User-to-customer conversion
This approach ensures that SEO is not separated from the store’s design and structure but is instead considered part of the site’s overall architecture.
User Experience and Purchase Journey
In an online store, a user should be able to find the desired product and obtain the information needed to make a decision in the fewest possible steps.
In the Negare Design project, the store structure was developed with this approach so that the user can:
Enter Store → Select Category → View Products → Check Specifications → Add to Cart
Access the desired product.
Features such as product search, categorization, user accounts, a favorites list, and a shopping cart are also part of the store’s structure.
Project Outcome
The outcome of this project was the creation and development of a specialized online store for printed products and items related to packaging and business.
The established structure enables the management and offering of various products; simultaneously, a suitable infrastructure has been created for SEO development, expanding the store’s content, and scaling up product and category pages.
Key project achievements
- Design and Development of an Online Store
- Establishing a structured architecture for products
- Optimizing product pages
- Improving content structure
- Establishing a suitable infrastructure for SEO
- Optimizing User Access Paths
- Product Management and Publishing
- Creating a suitable foundation for the continuous development of the store
Project Specifications
Project Name: Negareh Design Website
Field of Activity: Design, printing, and sales of printed products and packaging
Project Type: Online store
Services Provided: Web design, SEO, content optimization, and publishing
Project Designer and Implementer: Mohammad Reza Taghizadeh
